A Brief on Insurance Direct Mail Marketing

13 Sep

The way you communicate with your clients decides how good an insurance agent you are and how well you can maintain a long and sustainable relationship with them. You need to be in constant touch with them and keep them regularly informed and updated over all the crucial information they ought to know from you. Sure phone calls and emails seem to be the most convenient means of communication, but they lack personal values and fail to deliver a sense of emotion that shows that you care for them. This article discusses the positive sides of insurance direct mail marketing and ways to use direct mail to expand your reach and increase your conversion rates.

A Brief on Insurance Direct Mail Marketing

Below is a list of benefits of using direct mail to market your insurance services.

• First and foremost, direct mail puts you one step ahead of your competitors by giving you an opportunity to make a personal connection and establish a long lasting relationship. Direct mail includes newsletters and brochures which could be personalized for each individual client of yours, thus making you an agent who respects his clients and their preferences.

• Secondly, with emails, you can never know how successful you were pulling off an effective email marketing campaign. To be more precise, email marketing is less measurable when compared to insurance direct mail marketing. This way you could filter your listings and focus only on those potential clients who are interested to do business with you. This way you save time, energy and of course a lot of your money on your marketing campaigns.

• Thirdly, the insurance direct mail marketing is a very competitive industry and there are plenty of direct mail marketing services who can provide you with resources and ideas to come up with a strategic marketing plan. In order to keep their customers, i.e. the insurance agents happy, these companies also offer free bulk mailing services, thus reducing half of your work by generating mailing lists, paying bulk mail postal charges and taking all the responsibilities of ensuring the delivery, all by themselves.

In order to increase the efficiency of your insurance direct mail marketing campaign remember to follow the below mentioned steps.

• Constantly review your mailing lists by adding new potential leads and giving up on those poor ones which don’t look even remotely positive.

• Bring variations in your insurance direct mail marketing campaign with innovative ideas for newsletters and brochures.

• Make use of variable printing services to target specific group of clients with newsletters and brochures, having content which will grab their attention almost instantly, leading to a conversion.

Picking the Right Insurance Agency Just For Your Needs

14 Aug

Whether it’s coverage for your health or your car or your home; you need to get in touch with a trustworthy agency providing such services. The insurance professionals in such agencies will assist you in getting the protection that’s appropriate for you.

Insurance undoubtedly is one of the most marketed products. The companies selling this product utilize all forms of media to get the word out about their company. The main message is how you can face an emergency and still save money. Each company aims to tell you how much you can save, if you buy their product. Selecting the right insurance therefore is truly essential.

Looking through the Yellow Pages or a quick internet search is a good way to find dozens of insurance agencies in the city. There are so many companies to choose from and at times, therefore, it can be hard to know which one to work with. There are some tips on choosing a good insurance agency. You should go for the most reputed one. The larger an insurance company is, the better is the chance to claim compensation easily. Before finalizing, confirm if the authorized body approves the insurance agency.


Reputed agencies appoint agents with in-depth knowledge. An insurance policy (moneyover55.about.com/od/insuranceknowhow/a/reviewinsurance.htm) may not always offer you full coverage. Every individual face unique risk; therefore to be protected from those risks you at times look for customized policies. Customizing a policy that suits your needs and budget necessitates time and proficiency. Seek assistance of a reliable broker and enjoy!

There is no denying the fact that; many people run after an insurance agency that provides cheap insurance. At times, if you wish to save money in the initial stage, you may need to wait months for a claim to release. It is not at all a difficult task to find out an insurance agency’s track record. Browse the customer feedback section to understand the reputation of the agency in paying out compensation in time. The review section and customer complaints about the agency to see how well it works.

Sometimes you will need multiple forms of insurance; in such cases, it is imperative to choose an agency that will be able to meet not only present but also future insurance requirements. Selecting the right insurance company is very important. It is a harassment to change from one agency to another. It is hence essential to get it right in the first chance. Spend a little time; conduct a methodical research before finalizing agency. Call different insurers, ask for the benefits offered, and compare their prices. Do not however choose an insurer simply because it is the cheapest choice. Confirm that the agency pays claims on time and can take care of all your needs.

A good broker will offer you with a service and the level of protection that caters to your exact requirements. In a nutshell, choose the one who knows what they are doing and can make life easier for you!

Once you realize your insurance needs, look for referrals from family, neighbors, friends, and colleagues. Confirm if the agent is responsive and knowledgeable. Does the agent appraise the policy in every twelve months to ensure they’re getting the best coverage at the best price?

Convey your situation and request for a quote from the insurance agents. You may check their credentials on the company’s website. Do not overlook their license. As a final point, do not forget to examine the financial strength of the company. Evaluating the organization is definitely essential. Protect yourself during the purchasing process.

Insurance Brokers Ease the Way to Successful Coverage

14 Jul

A contract or policy in which an individual or entity receives financial protection against losses from an insurance company; is termed as an insurance policy. The company collects premium from the client and offers reimbursement to the client (insured) at the time of emergency.

When shopping around for an insurance policy, look for the best insurance broker. They offer you the best priced package that is suitable for you. You should be aware of your requirements and financial state before finalizing a deal. Convey your requirements clearly to the insurance broker. Make it clear if you are looking for 24-hour claims service or face-to-face contact with an insurance representative. Confirm the claim settlement process, the amount of premium you need to pay and the extent of the replacement coverage. Insurance companies and the policies they offer vary; they are not always same. Do not only consider the price while selecting the policy.

When making a financial plan, an insurance broker plays a vital role. Whether you need to protect your own life, life of your immediate family members, your vehicle or your home; buying insurance coverage is a necessity. This definitely helps to meet emergency with no financial disaster. It is essential to understand that insurance is a necessary expenditure.

Who are insurance brokers?

Insurance brokers are individuals who sell insurance policies. Some of them work for a specific insurance company and sell their policies only; while some enjoy the right to sell policies from many different companies at the same time. They put forward all relevant information and guide you at every step to choose the best policy that fits your situation and budget.

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Why do you need these brokers?

Brokers can provide you with a number of advantages. When you deal with a broker, you can ensure that you get the best deal on the market. You do not have to be bothered about any specific company bias. A broker who is associated with a number of insurance companies offer quotes from multiple insurance companies.

The agent can shop around for you to ensure that you get the policy that suits your pocket and still offer the best coverage options. Many insurance brokers help you enroll in different health coverage. A methodical market survey will definitely help in preventing fraud. Sometimes the broker makes false commitments; it is therefore essential for you to learn how to protect yourself from fraud when you choose to apply through the dealers. You can protect yourself by following a few basic guidelines.

After you complete an application, make a phone call to the company to verify the details provided by the broker. You can ask for more information to get all your uncertainties clarified.

You may visit the company’s website and spend some time to learn the basics about getting proper health coverage. Evaluate the insurance plans carefully before making your choice. If you still have doubts, call the company. Look for official logos, government seals, or web addresses (which end in “.gov”) to verify authenticity.

Ensure that the company assures to protect your private health care and financial information. Never give your financial information to a broker without checking his license. Do not disclose your personal health information (medical history or specific treatments you’ve received), to anyone without prior verification.

Keep a record of the name of the broker who assists you. The records should include his/her telephone number, address, email address, etc. Double check the information that you find confusing or sounds suspicious. Reliable and well-informed insurance brokers ease the way to successful coverage. Choose the best and ensure peace of mind!

Making Sure You Have the Right Insurance Agents on Your Side

27 May

There are a lot of details involved in choosing insurance. If you’ve been looking around at all the different insurance options out there, then you probably already know this. There are so many different options and variables to choose between it can be hard to know which policies are going to be right for you. And your policy requirements will shift between the different assets you insure. For instance, your house will have different assets to protect with property insurance than your business will. If all of this seems confusing to you, don’t despair. Insurance agents are available to help you for a reason; however, you need to be sure you have the right insurance agent working for you, too.

What are insurance agents?

Insurance agents are individuals who generally work for an insurance agency and sell insurance policies to clients. Depending on the type of agency they work for (independent, etc.), the agent may have more flexibility in finding you top quality insurance coverage at reasonable and competitive premiums. But just because they work for prestigious agencies doesn’t mean the first insurance agent you get will be the right one for you.

Did you know that there are different types of insurance agents?

Just like there are many different coverage options out there for all of your insurance needs, so too are there different types of insurance agents. Here’s a quick breakdown that can help you narrow down your choices by finding the qualities that best suit you:

1) Captive agent.

Captive insurance agents work for and represent their own insurance companies. They receive a commission from the insurance company for the steps they take to secure your policy, but they work exclusively for that one company, so they are a little more limited when it comes to their selection of policies and pricing options.

2) Insurance broker.

Brokers are insurance agents that are specifically dedicated to representing you or your company. They will search the local insurance market for you to find you the maximum coverage at the best price; however, since insurance brokers represent you rather than a specific insurance company, they generally charge a fee for their services.

3) Independent agent.

Like captive agents, independent insurance agents represent and are commissioned by a specific insurance company (so there probably won’t be any extra fees). However, independent agencies carry contracts with multiple insurance companies, which means they can choose between those companies to select the best insurance coverage at the most competitive pricing.

How do you know which to choose?

Choosing one of the right insurance agents is as important as choosing the right insurance policy, but here are a few things that can help you narrow down the search so you can find coverage for all of your assets much quicker.

Ask questions

First Before you choose from the many insurance agents that are eager to help you find the coverage you are looking for, make sure you ask some questions. Are they certified? What areas of insurance have they dealt in before? Have they provided coverage for any individuals or businesses with similar circumstances to your own? Experience is important when choosing from the many insurance agents out there. If you are confused about what policy will work best for your specific circumstances, you don’t just want someone who knows the policy; you want someone who can understand and help you identify those circumstances, too. No matter where you live, you are going to have options when it comes to choosing from your insurance agents; so make sure you find one that is knowledgeable and experienced with your needs. If you run a trucking company, you should look for an insurance agent that has experience and understands the risk factors, liabilities and assets that are associated with trucking. You wouldn’t want to hire an insurance agent who has abundant experience in office insurance—the coverage needs would be entirely different. If you hire insurance agents who don’t know what to look for, there’s a good chance something important will get missed, which could end up costing you more money and could even get you and your business into trouble.

So how can you be sure the agent has the right experience?

Don’t be afraid to ask what areas your insurance agents specialize in, or what other types of companies they have provided coverage for. You can even ask for references, and you can consult with the Better Business Bureau to gain a complete understanding of whatever agency you are considering. About the Author: If you are looking for insurance agents in Colorado that have the experience and knowhow to help you with your unique insurance needs, come to DCI-INS. We know the importance of experience when it comes to selecting insurance policies. We have agents across Colorado, so use our online agent locator to find the nearest agent who is dedicated to helping you today.

What Are the Benefits of Using Insurance Brokers?

21 Nov

Insurance brokers are the well known but misunderstood saviors of the insurance world. Many people believe that doing their own research and shopping will result in money well spent. Sadly, this is not the case in the financial world.

Insurance brokers do the shopping for you

Insurance brokers can best be compared to having your own personal butler in an outlet shopping mall. You enter the mall and suddenly have access to hundreds of companies with a personal butler that will do the shopping for you. Insurance brokers work in a similar manor.

When you contact an insurance broker, you are actually contacting hundreds of insurance companies with one phone call. Your insurance broker is the expert who will comb through these companies to fine tune exactly what you are looking for—and he or she can present it to you at the best rate available.

Because of the competitive field that insurance brokers work in, they also have access to rates that may not be available to the general public. For example, if you have been dealing with an insurance company directly for years, do not be surprised if a broker can get you that same coverage through the same insurance company at a better rate. Companies are willing to work with brokers in order to keep a competitive edge and gain more customers.

Insurance brokers have access to companies that you do not

InsuranceBrokers_210820140428Some Insurance companies will not work with the general public. In order to gain access to their insurance services, you have to choose an insurance broker that works with them. This works well for all parties involved:

•    It is great for the broker, as it is value added service;

•    It is great for the insurance company as they can deal directly with professionals who are experts in this field, therefore lessening the personnel needed to provide great service; and

•    It works well for the customer who can get personalized service from a local broker but still have the insurance coverage of a high end national insurance company.

Insurance brokers can offer you more options

Let’s say that you are after a certain type of insurance with certain coverages for a specific vehicle or property that you own. Your current company might be able to meet or offer you two out of three of the requirements that you desire.   Insurance brokers go a step further by giving you options for the criteria you are looking for.

If one specific company does not have the full service you need, another will. By using an insurance broker, you get answers all in one phone call. In addition to this, you may be able to specify the insurance company you prefer to work with, but you still have the option to get additional side coverage’s for the other options you prefer through your broker’s use of other insurance companies.

Insurance brokers have more answers

Insurance companies will be able to give you information about their own insurance coverage. They will be well informed on insurance and policies. If you want general information on policies, coverages and how it pertains to you, you will want to speak to somebody who is not biased towards one company. Insurance brokers will be able to give you a better overall understanding on exactly what you need, then they will match you to a company that can work well with you.

Insurance brokers are the missing but needed link between a happy customer and the exact coverage they are looking for. They eliminate the need for countless phone calls and hours, even days, of price comparing and shopping around. They eliminate the need for you to become your own insurance expert. They eliminate the need for you to switch companies a number of times before you find one you are happy with. They eliminate the question of “did I miss something” when deciding on an insurance company. Insurance brokers are the middle man between the insurance companies and the customers that use them. Their prices are lower and their services are often much better. If you have not tried an insurance broker, phone one in your area and ask them about your own coverage. You will be surprised about the information and pricing that they are able to provide for you.

All Insurance Companies are not Created Equal

15 Aug

When it comes to insurance companies, not all are created equal. You pay hard-earned money for your insurance to protect your family and your investments, so you need to make sure that your insurance provider is reputable and will deliver on what they promise.

If you are shopping around with Read more…